How to sell online without a website
Updated
The short answer
You don't need a website to sell online. You need four things: somewhere to show what you sell, a way for people to order, a way to get paid, and a record of it all. WhatsApp, Instagram and Mobile Money cover the first three. A free store link and an order book help once you're too busy to manage by memory.
In this guide What you actually need
What you actually need
- Somewhere to show products: WhatsApp Status, a WhatsApp catalogue, Instagram or TikTok.
- A way to order: usually just a message.
- A way to be paid: MoMo, cash on delivery, or a deposit and the balance later.
- A record of who ordered what and who has paid.
A full website with its own domain, hosting and payments costs money and takes looking after. Most small sellers don't need that to begin with, and it won't bring customers by itself.
What a store link adds
A store link is one address with all your products, prices and sizes on it, which you can put on your Status, in your bio and in groups. It doesn't replace WhatsApp. The buyer looks through what you have, and the order still arrives in your chat.
Tapstall gives you one for free, with an order book behind it and no monthly fee. It opens in any browser, so your customers don't download anything. Be realistic, though: a link doesn't bring customers on its own. You still have to post, and get people to save your number.
When a real website does make sense
If most of your buyers find you on Google, you take many orders a day from strangers, or you sell abroad, your own website can earn its cost. Wait until you have that problem.
Keep your orders somewhere better than your chats
One store link, and an order book for deposits and instalments. Free to start, with no monthly fee.
Create your free storeQuestions people ask
Can I sell online for free in Ghana?
Yes. WhatsApp, Instagram and TikTok are free to use, and so is a Tapstall store link. Your costs are data, packaging and delivery.
Can I sell on Instagram without a website?
Yes. Post your products, put a store link or your WhatsApp number in your bio, and take the orders on WhatsApp or in your DMs.